Startup Summit 2026: R$ 36 M for Florianópolis

What is Startup Summit 2026 and when does it take place?

Startup Summit 2026 runs from August 26 to 28 at CentroSul convention center in Florianópolis, Santa Catarina. The event is expected to draw 10,000 in-person attendees, including founders, investors, corporate executives, and international guests.

How much money will the event inject into the local economy?

A technical study commissioned for the event projects a direct economic impact of R$ 20.2 million, rising to R$ 36.3 million once a 1.8x multiplier is applied to account for money circulating through supply chains, hospitality, food, transport, and retail throughout the event week.

Who spends the most — and where do attendees come from?

The study breaks the audience into five segments by geographic origin:

• National tourists (from other Brazilian states): 4,150 people, average daily spend of R$ 680 — the largest single group.
• International tourists: 250 people, highest individual daily spend at R$ 1,350, driven by premium hotels, flights, and services.
• Regional visitors (other cities in Santa Catarina): 1,960 people, R$ 510 per day.
• Greater Florianópolis locals: 3,140 people, R$ 215 per day, mainly food and urban transport.
• Staff and speakers: 500 people, estimated operational cost of R$ 427 per day.

The methodology assumes an average stay of four days for all profiles — covering the three event days plus travel days — yielding the R$ 20,190,400 direct impact figure.

Why does this matter beyond the startup scene?

Fabio Búrigo Zanuzzi, technical director of Sebrae/SC, notes that the data shows innovation is not a niche agenda: it drives demand across traditional sectors and reinforces Florianópolis's standing as a national technology and entrepreneurship hub. The event's second analytical axis — dubbed Business-Capital — also captures long-term value from investor meetings, corporate partnerships, and fundraising opportunities for startups.