Getnet & Mastercard Launch Pix with Biometrics

What Is Pix with Biometrics and How Does It Work?

Getnet and Mastercard have joined forces to launch Pix por Biometria via Open Finance, a solution designed to make online checkout faster and more secure. Instead of typing passwords or codes, shoppers authenticate payments using biometric data — such as a fingerprint or facial recognition — directly through their bank's Open Finance connection.

Why Does This Matter for E-Commerce Sellers?

Pix is already the dominant payment method in Brazil, used by the vast majority of the population. Adding biometric authentication removes one of the last friction points in the online checkout flow, which can reduce cart abandonment and increase conversion rates for merchants operating in the Brazilian market.

What Role Does Open Finance Play?

Open Finance acts as the infrastructure layer that connects the shopper's bank account to the merchant's payment flow without requiring manual data entry. The combination of Pix's instant settlement and Open Finance's secure data-sharing creates a checkout experience that is both fast and fraud-resistant.

Who Is Behind the Initiative?

Getnet, a major payment processor in Brazil, and Mastercard, the global card network, are expanding an existing partnership specifically to develop and deliver new payment solutions. The Pix com Biometria product is the first launch under this expanded agreement.

What Should Expats and International Sellers Know?

For international e-commerce businesses selling into Brazil, this development signals that the local payments landscape is evolving rapidly. Supporting Pix — and eventually Pix with biometrics — will become increasingly important for staying competitive in the Brazilian market.