Embratur Launches ESG Guide for Brazilian Tourism

What Is the Brazilian Tourism ESG Guide?

Brazil's national tourism promotion agency Embratur has released an ESG Guide for Brazilian Tourism, aimed at helping travel industry professionals — tour operators, agencies, hotels and destination managers — align their businesses with environmental, social and governance (ESG) principles.

Why Does ESG Matter for the Travel Trade?

Sustainable tourism is no longer a niche trend. International travelers, especially from Europe and North America, increasingly choose destinations and providers that demonstrate responsible practices. By adopting ESG frameworks, Brazilian tourism businesses can attract premium markets, improve their reputation and future-proof their operations.

What Did the Webinar Cover?

Embratur held a dedicated webinar to present the guide to the national trade. The session was designed to walk industry stakeholders through the guide's contents, showing practical steps businesses can take to embed sustainability into their day-to-day operations and long-term strategies.

Who Should Use This Guide?

• Tour operators and travel agencies
• Hotel and accommodation providers
• Destination management organizations
• Event and congress organizers
• Incoming tourism businesses serving foreign visitors to Brazil

What Are the Next Steps for Travel Businesses?

Industry professionals are encouraged to access the guide through Embratur's official channels, review the ESG criteria relevant to their segment and begin integrating sustainable practices into their planning cycles. Early adopters stand to gain a competitive edge as global demand for responsible travel continues to grow.