LIVE Alagoas Boosts State Tourism Globally

What is the LIVE Alagoas Project?

The LIVE Alagoas Project is a tourism commercialization initiative supported by Embratur, Brazil's national tourism promotion agency. The program is designed to strengthen the presence of Alagoas as a destination in both the domestic Brazilian market and key international markets.

Why Does Alagoas Need a Boost?

Alagoas is home to some of Brazil's most stunning coastline, including the turquoise lagoons of Maceió and the natural pools of Maragogi, often called the Caribbean of Brazil. Despite this natural wealth, the state has historically lagged behind more established northeastern destinations like Fortaleza and Natal in terms of tourist arrivals and international visibility.

How Will the Project Work?

The initiative focuses on commercial strategies that connect tourism operators, travel agents and airlines with the Alagoas product. By coordinating promotional actions on both national and international fronts, the project aims to increase bookings, improve destination awareness and attract a higher volume of visitors year-round.

What Does This Mean for Travelers?

For tourists and expats planning a trip to northeastern Brazil, the LIVE Alagoas Project signals growing investment in infrastructure and promotion for the region. Visitors can expect improved packages, better international connectivity and stronger marketing of the state's beaches, reefs and cultural experiences.

• Maceió and Maragogi remain must-visit highlights of the Alagoas coastline.
• Increased promotion could lead to more flight options and competitive pricing.
• The initiative aligns with Brazil's broader strategy to diversify tourism beyond Rio and São Paulo.