What do Brazil's top entrepreneurs want to teach their children?

On the occasion of Father's Day, five founders of major Brazilian companies shared the entrepreneurial lessons they most want to pass on to the next generation. Their answers range from passion for detail to courage, resilience, and real social impact.

Why does entrepreneurial succession matter so much in Brazil?

According to data from Sebrae and IBGE, around 90% of Brazilian companies have a family profile. That means succession is rarely just about transferring assets or management control — it is deeply tied to the transmission of values across generations, shaping how teams are led, how work is viewed, and how people are treated.

What lessons did the founders share?

Alexandre Costa, CEO and founder of Cacau Show, emphasized the power of small, consistent actions: