11 Cheap Brazil Franchises Under R$ 100k

What are cheap franchises in Brazil and how much do they cost?

Cheap franchises — also called microfranchises — require an initial investment of up to R$ 135,000 according to the Brazilian Franchising Association (ABF). Some options demand even less, coming in under R$ 100,000. They follow the same legal framework as traditional franchises under the Franchise Law (13.966/19), including the mandatory Franchise Offering Circular (COF) and full contracts.

How fast is the microfranchise market growing?

Growth is strong. Among just the top 20 microfranchise brands by number of units, total operations reached 21,030 in 2025, up from 18,041 in 2024 — a 17% increase in a single year.

Which 11 affordable franchises made the 2026 ranking?

PEGN magazine evaluated 371 brands rated by their own franchisees for the Best Franchises in Brazil 2026 award — research conducted by Serasa Experian. The 11 franchises with an initial investment under R$ 100,000 that made the cut are:

• NTW Contabilidade
• Avantar
• Maria Brasileira
• Limpeza com Zelo
• Minha Quitandinha
• Avend
• Acuidar
• Peggô Market
• Lave & Pegue
• Amiste Café
• Mercadão dos Óculos

What should investors watch out for before signing?

Filipe Corrêa, operations director at consultancy Franchise Store, advises future franchisees to have more capital available than the stated minimum investment — a buffer to handle unexpected costs without destabilising the business from day one.

Corrêa also urges realistic profitability expectations. Beyond the figures in the COF, candidates should speak with both current and former franchisees to understand real-world performance. The same due-diligence steps required for a traditional franchise apply here, including a thorough review of the COF and the brand's track record.