Kesh Raises R$ 550M to Return Loan Interest as Cashback

What Does Kesh Actually Offer Workers?

Kesh is a payroll management and employee credit platform that returns 100% of interest and fees paid on loans as cashback. Workers can spend that cashback at more than 150 partner brands, including Uber, Vivo, TIM, Claro, Bob's and Netshoes. The service is available to CLT-registered employees and legal entities whose employers adopt the platform.

Who Invested and How Much?

The R$ 550 million round combines equity and funding for a proprietary FIDC (receivables investment fund). Investors include Grupo Leste, BR Angels, and Across Capital partners Alexandre Noschese, Mike Silva and Rafael Costa.

Why Does the Startup Say Employee Financial Health Matters?

Founder and CEO Marcelo Ramos argues that financial stress among workers creates a chain reaction for companies: lower productivity, higher absenteeism, greater turnover and emotional health issues within teams. "Our proposal is to act precisely at the origin of that problem," he said in a press statement.

What Will the Money Be Used For?

Kesh plans to allocate funds toward technology, marketing, commercial expansion and new hires. A separate portion will go into the FIDC to keep up with growing credit demand from employees of client companies.

What Are the Growth Targets?

The startup currently serves around 25,000 end users at companies such as Mococa Laticínios, Regina Festas and Guima Conseco. With the new capital, Kesh projects reaching 1 million users within three years, focusing on mid-size and large enterprises.

Who Is Behind Kesh?

CEO Marcelo Ramos is a repeat founder. In 2016 he launched Vee Benefícios, a flexible benefits startup that merged with French company Swile in 2021 in a transaction involving more than R$ 200 million in investment.