Médias de Valor: Last Day to Register

What Is the Médias de Valor Award?

Médias de Valor is a prize promoted by Pequenas Empresas & Grandes Negócios and Valor Econômico, with technical research by Fundação Dom Cabral (FDC) and presented by Itaú Unibanco. Its mission is to identify and recognise mid-sized Brazilian companies that stand out for management quality and organisational maturity.

Who Can Apply?

Any for-profit company that is not part of a larger economic group and recorded net revenue between R$ 15 million and R$ 500 million in the 2025 fiscal year is eligible. Candidates are assessed within four revenue bands so that the stage of each business is fairly considered.

How Does the Application Process Work?

Registration is free and must be completed exclusively at www.mediasdevalor.com.br. Applicants start by reading the official rules and then filling in a technical questionnaire built around four pillars:

• Leadership: corporate governance, decision-making and people management.
• Strategy: adaptability, innovation, digital transformation and sustainability.
• Processes: commercial, financial and marketing management plus value-chain administration.
• Results: financial performance, growth and delivery to clients and society.

What Happens After You Apply?

A technical screening selects the highest-scoring companies for an in-depth review that includes document verification and community-impact analysis. A panel of experts invited by Editora Globo will choose the 20 winners, who will be revealed in November 2026.

What Do Participants Gain?

Beyond competing for the award, every participant receives a structured report with an organised view of their company and a maturity diagnosis that helps managers revisit practices and decisions. Winners earn editorial visibility through special features in PEGN and Valor Econômico.

How Did the 2025 Edition Perform?

The first edition attracted more than 500 entries. The 20 winners were announced at a ceremony at Hotel Rosewood in São Paulo. Those companies achieved 97% of the maximum score in the strategic management criterion, and 35% of their CEOs were women.