AI Cuts Delivery Time by 700% in Brazil

What did the major retailers reveal at the Forum?

Brazil's largest e-commerce forum brought together executives from Riachuelo, Vivara, RD Saúde and other major retail chains to discuss how artificial intelligence is reshaping their operations. The consensus was clear: AI is no longer a future experiment — it is already driving measurable results today.

How is AI speeding up deliveries?

One of the most striking figures shared at the event was a delivery speed improvement of up to 700% achieved through AI-powered logistics optimization. By using machine learning to predict demand, manage stock positioning and route last-mile carriers more efficiently, retailers are slashing the time between order placement and doorstep arrival.

What are fashion and jewelry chains doing with AI?

Riachuelo, one of Brazil's biggest fashion retailers, detailed how AI tools are being used to personalize product recommendations, reduce return rates and optimize inventory across its omnichannel network. Vivara, the country's leading jewelry chain, shared how AI supports everything from demand forecasting to personalized digital marketing campaigns targeting high-intent shoppers.

How is AI changing health and pharmacy e-commerce?

RD Saúde, the retail health group behind Raia and Drogasil, highlighted AI applications in prescription management, personalized health product suggestions and smarter replenishment cycles. In a sector where regulatory compliance and customer trust are paramount, AI is helping the group serve millions of online customers with greater accuracy and speed.

What does this mean for productivity?

Across all panels, a common theme emerged: AI is fundamentally a productivity multiplier. Teams are handling larger catalogues, more customer interactions and more complex logistics with the same or even smaller headcounts, thanks to automation and intelligent decision-support tools.