Gramado's Tourism Boom Fuels Luxury Property Market

Why Is Gramado's Real Estate Market Booming?

Gramado welcomed 7.9 million tourists in 2025 — a 20.7% jump year-on-year and the city's second-highest figure on record, according to the city's Tourism Observatory. Neighbouring Canela drew 7.1 million visitors over the same period. Longer stays are amplifying demand: the average guest now spends 4.63 nights in Gramado (up 24.8%) and 3.8 nights in Canela.

What Are the Numbers Behind the Property Surge?

In Q1 2026, Gramado saw 138 new residential units launched, generating R$ 167 million in total sales value (VGV), according to Brain Inteligência Estratégica. The average price of a new unit reached R$ 1.4 million, with the square metre hitting R$ 19,100 — figures more typically associated with São Paulo's premium neighbourhoods.

Which New Luxury Projects Are Opening?

Three launches stand out. The Gran Valley Resort, Gav Resorts' first luxury condominium, is set to open in August 2025. Launched in 2022, it comprises 197 apartments with marble and natural-wood finishes, a Baccarat crystal chandelier, spa, 24-hour concierge and restaurant. Fractional shares for 27 m² units sold for R$ 75,000, entitling owners to two weeks of use per year; about 30% of apartments will join a rental pool. Gav Resorts has two further projects in Gramado — the three together represent 560 apartments, R$ 800 million in investment and R$ 1.7 billion in VGV.

The Own Time Home Club Resort by Ownerinc is set for delivery this semester, built within a 35,000 m² forest park. On Gramado's main avenue, the Nest Mountain Lodge condominium offers fractional shares from R$ 250,000.

How Does the South Lead Brazil's Timeshare Market?

According to the 2026 Cenário do Desenvolvimento de Multipropriedades report by Caio Calfat Consulting, Brazil's Southern region leads the national timeshare market with 29 projects and around 7,200 residential units — cementing the Serra Gaúcha as the country's premier fractional-ownership destination.